MASATO

Hattie

        HATTIE YOU'RE PICTURES 

Actress Nina Kristofersson in her Hattie Tshirt 

GERMANY : Designer Chang Dreizen in a Hattie Tshirt.

History : Hattie came from animated design of Masato based on the look of the model Jessica Lambert you see very often modelling Masato clothes. 

The Tshirt was released on February 28th and available via our online shop 

http://www.shop.masato.co.uk/collections/t-shirts/products/hattie-masato-ltd-edition-tshirt 

NEW ZEALAND : blogger Prada Junky in Masato 

Another blogger the elusive Lil Miss Fashion with the exclusive Hattie 

The original print of Hattie 

DESIGNER MASATO JONES IN "HATTIE" FROM MASATO LONDON LTD IN NUREMBERG, GERMANY 

Masato in Germany Fashion Days

Pictures from our show at Fashion Days courtesy of GHPhotography thanks Gregor. 

February 28 - March 3 2013 

Dr M Ltd edition by Masato

From Nuremberg Germany our show at Fashion Days

Masato Jones as done it again and produced a limited edition design that as gripped Twitter, Facebook and Pinterest by storm, released on February 22nd this as been our most succesful Tshirt to date. As with our Bunni Tshirt we are going to post the pictures of you wearing them. 

Michael Barley who bought online and tweeted his picture thank you
March 16th 2013

First to tweet himself in the new Dr M is @Anasok70 thank you 25th February 2013

Open Mouse Charity Tshirt

Masato's 3rd Tshirt design is solely for charity commissoned by " The Mental Health Struggle" £30 will help the work of the charity.

Idea behind the design of the mouse, comic mice are cool, light green as it's friendly, open means open you're mind to mental health and be mindful to anyone that is going through a mental illness or episode.

 This design will be printed on white or grey t-shirts made from the best 100% natural, organic, incredibly soft cotton. If you want one then simply check out the rewards section to see how much you need to pledge for your own mousey mental health t-shirt. 

Here it is http://www.kickstarter.com/projects/92794717/the-mental-health-struggle-from-agoraphobe-to-ceo/posts/389483 

Masato review of 2012 Part 2

Photo Mickey Lake Photography

May 2012 took us to our 2nd Brighton Fashion Week with the above gold leaf dress gaining much press attention, this as now been sold to a client and the original is archived and on tour the dress will soon be appearing in Beijing, China modelled by Kelly Knox. It is the most detailed intricate work from Masato to date and sold for £1000. 

June 2012 brought Masato an idea since a boy he has also drawn a style he has developed the idea of a limited edition Tshirt came about meeting Tshirt printers Pink Sheep who developed the Bunni idea, based on a manic cuddly rabbit mascot we have in the studio. The original drawings are here.

 

Several colours were chosen, we chose the company colours of dark purple and dark yellow.

The Tshirt now as a fan base with a hall of fame where fans have sents their pictures of themselves. http://masatostudio.blogspot.co.uk/2012/07/new-tshirt-arrived-two-colours-for-both.html

A further Tshirt collection completely different to Bunni will run through 2013 with a launch of jumpers in Autumn of this year. The next Tshirt release date is February 20th, you will be able to pre-order from end of January.

Thanks to Sarah Jane Correll for publicising the Tshirt all over Europe and Liverpool and Fred Fairbrass from Right Said Fred for appearing on Vintage TV wearing the Bunni.

Photo copyrighted by Sipa Press 

October 19th was the launch of our first ever Spring collection. Masato wanted to in this collection attract a younger audience as well as keeping our 30 to 55 target. 

Photo Mickey Lake Photography 

We chose to launch the collection in Liverpool for two reasons, London is saturated with designers and we had such a welcome in Manchester we felt it was right to do this in another Northern city, it was our biggest show to date at the Maritime Museum in Liverpool. 

http://masatostudio.blogspot.co.uk/2012/10/spring-2013-masato-collection.html 

November brought us a colloboration with Models of Diversity to show pieces from the Autumn and Spring collection at the Ideal Home Exhibition. 

2013 will bring an extension of the Spring collection in Nuremberg, Germany February 28, March 1 and 2nd sponsored by BMW Mini to close each day with our show at Fashion Days, an autumn collection in September or October. This year so we can develop as a brand the collection of Autumn 2013 will be on season instead of being a season ahead. We will also be stocking more online and an open studio in Paddington and Hove for private customers and bespoke dreses. 

2012 as been a fantabolous year so many people to thank Manchester Fashion Week, Helen, Joan and Dan Latimer, Donna Carter, 1880 Bar in Liverpool and especially Kelvin, Models of Diversity, Right Said Fred, Liverpool Fashion Week, Amanda Moss, Brighton Fashion Week, Essex Fashion Week, Gina Negus, Jessica Lambert the models and faces of Masato, James Alexander Lyon, Mickey Lake and the amazing Diesel Punk Studio's, Eve Gregory, Jane Warrington-Smith, Chris Keller-Jackson, Adam & Simon Ryan, Zoe Yates. 

New boutiques and stockists thanks to Boutique 33, Chicboutiqueco, Snapbackboy and our long time stockist Scarecrow Boutique. 

Masato review of 2012 Part 1

Masato started 2012 exclusively designing for retail store Ghost, his designs for the store appeared in the Independent, This Morning, Fashion Telegraph and Geraldine James chose one of his designs to wear to the premiere of "Girl with a Dragon Tattoo" Due to a change of management at Ghost Masato left at the end of his contract in March 2012 to concentrate on his own label Masato and develop with his biggest collection to date this was launched at Manchester Fashion Week on April 11 2012

http://www.youtube.com/watch?v=-iJKXDYvjH4

http://masatostudio.blogspot.co.uk/2012/04/manchester-blogpost.html 

20 looks of a period of 6 months were created for Manchester an area that boomed for private sales for Masato during 2012 despite having no boutique displaying Masato. 

The collection came from the idea of a ghost story in York we decided it would be a tacky tourist thing to do, we missed one which was due to a late dinner in York's oldest pub, this led to the owner of the pub explaining the late one is the original and no gimmicks, the story and inspiration of this led to a collection based on ghosts and Masato expressed this in a collection which was shown in Manchester and Brighton. The original kimono jacket (shown below) was sold out within 3 weeks of the Manchester show.

The kimono jacket and the dress inspired from japanese past became the best selling piece from the collection, we were invited to do Brighton Fashion Week at end of May that year with a scaled down version of the collection it was made in a silver version. 

The Autumn/Winter 2012 collection brought a colloboration of jewellers Latimer Couture Joan and Helen Latimer and tights designer Eve Gregory of Tights Fest.  

http://masatostudio.blogspot.co.uk/p/aw-2012.html 

We chose photographers Chris Keller-Jackson of www.crankphoto.co.uk and Martin Higgs to produce a photo shoot in a derelict mansion in Rusholme, Manchester (now used as a rock venue and club venue) to create a photo shoot to reflect the collection. 

http://masatostudio.blogspot.co.uk/2012/04/antwerp-mansions-aw12-photo-shoot.html

Behind the scenes of our collection comes a huge team this was our Manchester team for the Autumn Winter 2012 collection our biggest and most expensive collection to date. 

Photo features Donna Willoughby production co-ordinator and logistics, Jane Warrington Smith Public Relations for Masato, Chris Keller-Jackson photographer and visuals for our show in Manchester and later Liverpool, Joan Latimer at the far end from Latimer couture and centre front Masato Jones, Helen Latimer and assistant designer and studio manager for Masato Ltd Chiaki Yasmuro. Two names missing from photo credits hair and make up for the shoot. Help we can add this later please come forward.  

Part 2 of Masato review of 2012 coming soon