Tuesday 20 December 2011

2011 Masato in review



How can you equal or better a year that started with little prospect.





JANUARY 2011 

Masato Jones was working for the Giles Team for the Spring Summer collection he had just finished a huge project for Marie Claire magazine and English National Ballet under the direction and design idea's of Kinder Aggugini. photo credit is Marie Claire

FEBRUARY 2011 
Completes the show with Giles and rest of the Giles Deacon team. Kate Halfpenny approaches Masato to assist her on bespoke wedding dresses until end of February approached by Adam and Simon Ryan of Essex Fashion Week to take part in and launch Masato label.





MARCH 2011 

Essex Fashion Week launches the Masato label at the show are the directors of Ghost who watch the Masato debut who continue to look out for the designer. 

Also from this show Liz Bishop founder and director of Brighton Fashion Week want Masato to launch a new collection.  


picture Essex Fashion Week copyright of Ann Charlotte photography.

Every piece from this collection except two have been sold.







JUNE 2011 

Masato's strongest collection to date based on the art of Norman Rockwell and the 1940s and1950s with the Masato twists.

This dress took over 60 hours to create with intricate design that a specialist machinist had to piece together. The fabric is painted heavilly lined inside as yet no one as been able to persuade Masato to sell this beautiful piece it sits in the Masato studio covered shining in glory.

This collection is picked up by British Designers in Bath as a boutique that wants to show and sell this collection. At the same time we are approached by Scarecrow boutique in Crouch End, North London.

Photography credit Kris Mitchell.













JULY 2011 

We stock the Essex Fashion Week collection in Scarecrow boutique and pieces from Masato's 2009 student collection a boutique that is known for admirers of Masato to go to including collector and soul singer Beverley Knight.

Masato also approached by Ghost to trial design for the company. Later that month Masato is made a permanent fixture of Ghost.

AUGUST/SEPTEMBER

Masato takes a break from Ghost and works with Giles and the rest of the team for the strongest of his 9 seasons he has worked on.

Little did he know then it would be his final season with Giles Deacon, it became so due to the offer of creating an amazing couture headline show at the forthcoming Manchester Fashion Week.

In October Ghost name Masato Jones as their head designer, he receives press attention.

Photo credit is Conde Nast International

OCTOBER 2011 

Masato creates the iconic red dress for Beverley Knight's Soul UK tour.

Photo courtesy of Jumpin Sounds and shown on Beverley Knight's Facebook.





DECEMBER 20TH 2011 

Masato asked to design the female business shirts of Hawes and Curtis part of the same group that owns Ghost.








THE FUTURE 


Masato Jones is asked to re-design the women's shirts for the business shirt retailer Hawes and Curtis which is owned by the same group as Ghost. 

APRIL 2012 MANCHESTER FASHION WEEK 










Thursday 17 November 2011

Masato Pre Collection Winter 12

  MASATO PRE COLLECTION 
  WINTER 2012













STOCKISTS : SCARECROW BOUTIQUE, 55 PARK ROAD, CROUCH END, LONDON, N8 8SY TEL 020 8347 5164

CREDITS : Photographer: Lee Martland

Head Stylist: David Hill-Souch

Hair Stylist: Jme Eglington / www.jmescissorhands.com

Make Up Artist: Hannah Ostrowicz


SHOOTDHS MODELS:
·         Johanna http://www.shootdhs.co.uk/model.asp?id=32  
·         Tara http://www.shootdhs.co.uk/model.asp?id=50 

Friday 11 November 2011

Masato in Bath

MASATO IN BATH 





                         



CREDITS : 
HEAD STYLIST DAVID HILL-SOUCH 
      PHOTOGRAPHY TIM BAKER (MILL STUDIO'S) 
MODEL SOPHIE CHOY (FROM SHOOTDHSMODELS)
HAIR : ZAC FENNELL (ARTIZAN HAIR, BATH)

LOCATION CITY OF BATH

CLOTHES AVAILABLE FROM BRITISH DESIGNERS, 14 MILSOM PLACE, BATH.  



Wednesday 9 November 2011

Beverley Knight wears Masato

We were honoured to hear from Beverley Knight to make her tour dress after she saw a Masato piece in Scarecrow Boutique, 55 Park Road, Crouch End, London who stock Masato.

Beverley Knight's tour starts on Monday 14th November 2011 at Liverpool Philarmonic Hall and Beverley will be wearing a beautiful dress designed with Beverley in mind who chose the fabric chose the several designs that Masato drew for her.




Photograph taken from Stephen Lawrence 18:18 Gala. 

Photography : Sharron Wallace. 

Thanks to Sharon for allowing this picture to published. 

From the Soul UK tour courtesy & copyright of JUMPIN SOUNDS



Apologies it was dark 

Taken from Royal Albert Hall, November 16th 2011 








Saturday 8 October 2011

Masato at Scarecrow Boutique

Customer trying on the jacket from the Brighton AW 2011 collection available to order from Scarecrow Boutique. 

We started stocking Masato in July 2011 at Scarecrow Boutique after we found Adriana & Susanna on Twitter. Masato fell in love with the quirky boutique in Crouch End and we stocked immediately. Whilst Masato was working full time for the Giles SS12 collection we were asked to attend an evening on October 7th. Masato then decided to produce an exclusive collection for Scarecrow. 


The leopard top worn by Vicky Ogden customer and proud owner of one of the pieces of the new collection. 



Vicky Ogden from Pure London, Susanna of Scarecrow Boutique and Masato designer of Masato label. 


Masato interviewed by fashion journalist


Masato with our intern Chiaki talking to customer Keiko. 


Another top bought on the evening by Keiko who came especially to Scarecrow Boutique to buy a Masato piece. 


The new Aztec dress from Masato £120 from Scarecrow Boutique telephone 02083475164


Adriana at the till in the background with Susanna owners of Scarecrow Boutique. 


Masato with journalist Portia of Little Miss Fashion number 6 in the UK top bloggers. 


Another customer wearing the leopard print top enlarrged to show the quirky bow tie at the top of the dress. 



Scarecrow boutique easy to find in the lovely town of Crouch End, W7 from Finsbury Park underground station,  91 from Trafalgar Square/Kings Cross. Close to Muswell Hill  and Alexandra Palace. 

Address Scarecrow Boutique,  55 Park Road, Crouch London, N8 8SY 

Opening hours : Monday to Friday 11 till 6 p.m. 
                             Saturday 10:30 till 6:30 p.m. 
                             Sundays and Bank Holidays 12 - 5 p.m. 


Pride of place 5 copies have been made of this stunning dress in the window this is the last one. The petal dress made as a student in 2009 this copy was made to showcase at the boutique. 


COPYRIGHT PHOTOGRAPHY 2011

http://myfashiontalent.com/LittleMiss/index.php?option=com_content&view=article&id=107:interview-masato-studio&catid=12:front-page-news#disqus_thread






Thursday 8 September 2011

Fashion Capital Bath

BATH 

Thursday September 8th 2011 our first launch of Masato out of London in a boutique.


The boutique that chose us is British Designers at Fashion Capital in Milsom Place, Bath run by JoJo Iles an ex model who now runs the elite boutique set up to help designers like me.


"I am proud to be chosen to have my designs in this beautiful city and this beautiful boutique in the fashionable part of Bath. The city is vibrant and i'm honoured to be selected" Masato Jones
Featured in the collection will be the jackets from the Brighton Fashion Week catwalk and made part of the Autumn/Winter collection the influences came from the 1940s/1950s. One of the high street trends is based on the 1940s for Autumn and Winter.


Tim Baker photographer was kind enough to take the shots of the collection at Fashion Capital, 14 Milsom Place in Bath. 




Emma is wearing the dress made especially for Fashion Capital 


Masato in the window of Fashion Capital, Bath
Photo's Mike Jones of MASATO