Sunday, 30 December 2012

Masato review of 2012 Part 1

Masato started 2012 exclusively designing for retail store Ghost, his designs for the store appeared in the Independent, This Morning, Fashion Telegraph and Geraldine James chose one of his designs to wear to the premiere of "Girl with a Dragon Tattoo" Due to a change of management at Ghost Masato left at the end of his contract in March 2012 to concentrate on his own label Masato and develop with his biggest collection to date this was launched at Manchester Fashion Week on April 11 2012

20 looks of a period of 6 months were created for Manchester an area that boomed for private sales for Masato during 2012 despite having no boutique displaying Masato. 

The collection came from the idea of a ghost story in York we decided it would be a tacky tourist thing to do, we missed one which was due to a late dinner in York's oldest pub, this led to the owner of the pub explaining the late one is the original and no gimmicks, the story and inspiration of this led to a collection based on ghosts and Masato expressed this in a collection which was shown in Manchester and Brighton. The original kimono jacket (shown below) was sold out within 3 weeks of the Manchester show.

The kimono jacket and the dress inspired from japanese past became the best selling piece from the collection, we were invited to do Brighton Fashion Week at end of May that year with a scaled down version of the collection it was made in a silver version. 

The Autumn/Winter 2012 collection brought a colloboration of jewellers Latimer Couture Joan and Helen Latimer and tights designer Eve Gregory of Tights Fest.  

We chose photographers Chris Keller-Jackson of and Martin Higgs to produce a photo shoot in a derelict mansion in Rusholme, Manchester (now used as a rock venue and club venue) to create a photo shoot to reflect the collection. 

Behind the scenes of our collection comes a huge team this was our Manchester team for the Autumn Winter 2012 collection our biggest and most expensive collection to date. 

Photo features Donna Willoughby production co-ordinator and logistics, Jane Warrington Smith Public Relations for Masato, Chris Keller-Jackson photographer and visuals for our show in Manchester and later Liverpool, Joan Latimer at the far end from Latimer couture and centre front Masato Jones, Helen Latimer and assistant designer and studio manager for Masato Ltd Chiaki Yasmuro. Two names missing from photo credits hair and make up for the shoot. Help we can add this later please come forward.  

Part 2 of Masato review of 2012 coming soon 

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