Wednesday 27 July 2011

Fashion Rocks interview Masato


Masato was honoured to be approached for an interview at the weekend with Fashion Rocks this is the interview the copyright is Fashion Rocks. 


The internet is a wonderful thing. When searching around some of our favourite fashion blogs, I came across London based, Japanese born designer Masato and instantly he caught my eye. With a powerful use of colour and construction, his dresses are divine - there's no wonder why he was snapped up in 2007 by Giles Deacon while studying at Central St Martins. Since then he's worked with Kinder Aggugini, the English National Ballet as well as Ghost! Phew!


I caught up with Masato this weekend to find out his inspirations, loves and musical influences...

Describe your brand in 5 words
Femininity - Interest - Chic  - Experimental - Love

What's your favourite item from the last collection? 
Definitely my purple dress with wavy skirt - it's all of the words above!

How do you think music influences fashion?
Music influences fashion on a daily basis - if you think about it, it helps most people to choose what to wear on a night out

Do you have a musical hero?
Billie Holiday

Who's on your iPod just now?
Elbow

Who would be your dream musician to design for be, past or present?
Adele

What would be your dream gig?
Coldplay

What's exciting you most about the future of your brand?
To reach a wider audience and to see people enjoying my brand of chic femininity


We'll I'm now certainly a fan - for me, the fushia pink dress is a winner. The asymmetrical hem-line is very chic and would love great with my killer heels by Sam Edelman. Perfect for a cocktail party.




http://www.fashionrocks.com/fashion-rocks-blog/One-to-Watch-Masato

Tuesday 5 July 2011

Masato Photo shoot July 2011

MASATO JONES 
AUTUMN/WINTER COLLECTION 
2011/2012 

THE FLOWER PANELLED DRESS MODELLED BY JESS

          MODELLED BY FRANKIE COURTESY OF SHOOTDHS MODELS.








                             MODELLED BY VALESCA SHOOT DHS MODELS PADDINGTON
                             CANAL BASIN.






                                     JACKETS FROM THE AUTUMN/WINTER MASATO COLLECTION.



                              MODELLED BY VALESCA



                    ORANGE COCKTAIL DRESS MODELLED BY LARA (CHOSEN BY MASATO
                    TO MODEL ALSO STYLED THE SHOOT)
















      FOR NOSTALGIA SAKE JESS IS WEARING THE FIRST OUTFIT MADE BY MASATO    
      THE "MRS JONES" DRESS. ORIGINAL CONCEPT DEVISED FROM A WEDDING
      DRESS HE HAD IN MIND.

      
     CREDITS PHOTOGRAPHY : SEBASTIAN SANTA MARIA http://www.ssmphoto.co.uk/
                        MODELS supplied by http://www.shootdhs.co.uk/
                        JESS LAMBER unsigned
                                                                                                        
                        HAIR STYLIST:  Jodie Austen
                        STYLIST :            Lara Spiller
                        MAKE UP :          Holly O'Brien
                        DIRECTION :      David Hill Souch and Sebastian Santa Maria
                        BOUTIQUE :       http://www.establishmentlondon.com/ 11 Porchester Place,  
                                                      London, W2 2BU Tel 02074028892 or 07973212723
                        LOCATION :       BATHURST MEWS, PADDINGTON CANAL, NORFOLK SQ
  

http://www.masato.co.uk/ 

DESIGNER MASATO JONES 
AUTUMN/WINTER 2011/2012 COLLECTION

SALES PLEASE CONTACT GAIL DOWNEY ON 02074028892 or 07973212723

FOR COMMISSIONS PLEASE CONTACT masatostudio@yahoo.co.uk 

PR and ORDERS please contact masatostudio@yahoo.co.uk