MASATO: 2015

Monday, 10 August 2015

La Vie En Rose

The inspiration for my new design came from a photograph I took of a white rose in a garden at night under street lights in Chelsea so this beautiful rose gave a beautiful shine and hue. This I matched from a song from Edith Piaf as I wanted words to wrap around the design "La Vie En Rose" exploring the meaning Life in Rosy Hues or it's literal meaning english Life in Pink wasn't what I had in mind it was the words La Vie En Rose appealed to me, although not it's literal meaning.

I have created many versions of this the stripped down version to the two versions we are releasing on August 26th. The above design chosen by our Twitter followers encapsulates a Renaissance painting my interpretation that life is beautiful in all it's natural colours not just pink. I looked at many designers and how the rose has been created the decaying rose from Alexander McQueen, the use of flowers from Erdem I wanted to say this my way, after all inspiration is the foundation rather than an exact copy. Although like a song if I have subconsciously reworked as an artist i'm content with this.

Please comment and tell me what you see and read I always look forward to your comments when I meet in the street and art events, your tweets, Facebook messages and emails.

The sweatshirt designs are available on pre-order in the Autumn collection http://masatolondon.mysupadupa.com/collections/masato-autumn-2015-collection La Vie En Rose top will be on black sweatshirt and the second is on white sweatshirt priced at £50 with a limited print run.