MASATO

Thursday, 17 November 2011

Masato Pre Collection Winter 12

MASATO PRE COLLECTION
WINTER 2012

STOCKISTS : SCARECROW BOUTIQUE, 55 PARK ROAD, CROUCH END, LONDON, N8 8SY TEL 020 8347 5164

CREDITS : Photographer: Lee Martland

Head Stylist: David Hill-Souch

Hair Stylist: Jme Eglington / www.jmescissorhands.com

Make Up Artist: Hannah Ostrowicz

SHOOTDHS MODELS:

· Johanna http://www.shootdhs.co.uk/model.asp?id=32

· Tara http://www.shootdhs.co.uk/model.asp?id=50

Friday, 11 November 2011

Masato in Bath

MASATO IN BATH

CREDITS :

HEAD STYLIST DAVID HILL-SOUCH

PHOTOGRAPHY TIM BAKER (MILL STUDIO'S)

MODEL SOPHIE CHOY (FROM SHOOTDHSMODELS)

HAIR : ZAC FENNELL (ARTIZAN HAIR, BATH)

LOCATION CITY OF BATH

CLOTHES AVAILABLE FROM BRITISH DESIGNERS, 14 MILSOM PLACE, BATH.

Wednesday, 9 November 2011

We were honoured to hear from Beverley Knight to make her tour dress after she saw a Masato piece in Scarecrow Boutique, 55 Park Road, Crouch End, London who stock Masato.

Beverley Knight's tour starts on Monday 14th November 2011 at Liverpool Philarmonic Hall and Beverley will be wearing a beautiful dress designed with Beverley in mind who chose the fabric chose the several designs that Masato drew for her.

Photograph taken from Stephen Lawrence 18:18 Gala.

Photography : Sharron Wallace.

Thanks to Sharon for allowing this picture to published.

From the Soul UK tour courtesy & copyright of JUMPIN SOUNDS

Apologies it was dark

Taken from Royal Albert Hall, November 16th 2011

http://www.facebook.com/beverleyknightofficial?sk=photos

Saturday, 8 October 2011

Masato at Scarecrow Boutique

Customer trying on the jacket from the Brighton AW 2011 collection available to order from Scarecrow Boutique.

We started stocking Masato in July 2011 at Scarecrow Boutique after we found Adriana & Susanna on Twitter. Masato fell in love with the quirky boutique in Crouch End and we stocked immediately. Whilst Masato was working full time for the Giles SS12 collection we were asked to attend an evening on October 7th. Masato then decided to produce an exclusive collection for Scarecrow.

The leopard top worn by Vicky Ogden customer and proud owner of one of the pieces of the new collection.

Vicky Ogden from Pure London, Susanna of Scarecrow Boutique and Masato designer of Masato label.

Masato interviewed by fashion journalist

Masato with our intern Chiaki talking to customer Keiko.

Another top bought on the evening by Keiko who came especially to Scarecrow Boutique to buy a Masato piece.

The new Aztec dress from Masato £120 from Scarecrow Boutique telephone 02083475164

Adriana at the till in the background with Susanna owners of Scarecrow Boutique.

Masato with journalist Portia of Little Miss Fashion number 6 in the UK top bloggers.

Another customer wearing the leopard print top enlarrged to show the quirky bow tie at the top of the dress.

Scarecrow boutique easy to find in the lovely town of Crouch End, W7 from Finsbury Park underground station, 91 from Trafalgar Square/Kings Cross. Close to Muswell Hill and Alexandra Palace.

Address Scarecrow Boutique, 55 Park Road, Crouch London, N8 8SY

Opening hours : Monday to Friday 11 till 6 p.m.

Saturday 10:30 till 6:30 p.m.

Sundays and Bank Holidays 12 - 5 p.m.

Pride of place 5 copies have been made of this stunning dress in the window this is the last one. The petal dress made as a student in 2009 this copy was made to showcase at the boutique.

http://myfashiontalent.com/LittleMiss/index.php?option=com_content&view=article&id=107:interview-masato-studio&catid=12:front-page-news#disqus_thread

Thursday, 8 September 2011

Fashion Capital Bath

BATH

Thursday September 8th 2011 our first launch of Masato out of London in a boutique.

The boutique that chose us is British Designers at Fashion Capital in Milsom Place, Bath run by JoJo Iles an ex model who now runs the elite boutique set up to help designers like me.

"I am proud to be chosen to have my designs in this beautiful city and this beautiful boutique in the fashionable part of Bath. The city is vibrant and i'm honoured to be selected" Masato Jones

Featured in the collection will be the jackets from the Brighton Fashion Week catwalk and made part of the Autumn/Winter collection the influences came from the 1940s/1950s. One of the high street trends is based on the 1940s for Autumn and Winter.

Tim Baker photographer was kind enough to take the shots of the collection at Fashion Capital, 14 Milsom Place in Bath.

Emma is wearing the dress made especially for Fashion Capital

Photographs Tim Baker http://www.thewatermillstudio.co.uk/

Masato in the window of Fashion Capital, Bath

Photo's Mike Jones of MASATO

Tuesday, 6 September 2011

Masato doing it his way in the Fashion World (MDS)

GUEST BLOGGER Chic Fantastique

On Friday night 2nd September, I was honoured to be invited by Masato and Mike Jones of Masato Fashion Label to a ‘night of fashion’ for the prelude to London and Essex Fashion Week. The venue? Faces Nightclub in the heart of Essex.

Having discovered Masato and his creative genius many months ago through the social power of Twitter, I quickly became a fan of his quirky Tweets, and ultimately his stunning women’s clothing designs. I now own a gorgeous Masato piece which is distinctive in his use of draping and unusual colour. Some days I describe it as powder blue, other days light peppermint.

Flattering necklines, bias-cuts, structured shoulders, and ultimate attention to detail. For Masato it is the design and the fabric and how it drapes and shapes a figure. Classy, 1950′s meets easy-to-wear pieces for 2011/2012.

Having been to a number of catwalk events, store and label launches, I was a little confused about the genre of Friday night’s show. The opening of the show was very ‘Essex’ – think TOWIE on the catwalk, however I appreciated what was before me, and the crowd were very excited to be supporting their friends and family behind the clothing.

Then the mood of the evening quickly changed as Masato design hit the catwalk. Everything went up a notch (or 10) in style and true talent. So enough from me for the moment…let’s take a look at Massato from Friday night’s catwalk…